Communications Conversations

JANUARY 19, 2015

In case you missed it, Facebook rolled out “call to action” buttons last February. Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons.

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Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

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The Stalwart Blog

JANUARY 8, 2016

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Facebook, Twitter, Pinterest and Instagram all debuted “buy button” features in 2015. And there’s some serious innovation on the horizon when it comes to video. Coming To You Live.

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Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

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