Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales? SFM: Yes, exactly.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats.

Mobile 60

Mobile Examples Brand Branding 60