Advertising Airlines Employee Writing 
Doctor Spin
APRIL 17, 2023
Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. PR Resource: How To Write a 1-Page Strategy Keep it clean.
PR Matters
MAY 27, 2014
Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?
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Sword and the Script
NOVEMBER 7, 2023
Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.
Maxim Behar
FEBRUARY 18, 2024
Let’s call James Taylor a journalist from the Pennsylvania Herald because we read his pieces, and he knows how to write. Let’s ask him to write an article to explain that.” After all, America is the birthplace of advertising, and everything back then happened through advertising. I need an expert to advise me on that.”
Stuart Bruce
OCTOBER 30, 2014
Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.
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