Stephen Waddington

JUNE 21, 2018

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

Social Media 73

Social Media Print Study Advertising 73

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. The social web is often described as the largest market research exercise that no one ever commissioned. Any gap between the expectation of a product or service, and the reality, will generate a conversation on the social web.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

By 2030 everyone on the planet will be connected. Unfortunately the same isn’t true for local media. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. There are currently 4.3

Publicity 164

Publicity Ethics Data Community 164