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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

The existence of “two competing approaches to public relations : the symbolic, interpretive, paradigm and the strategic management, behavioral, paradigm.” public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g.

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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Purpose unifies management, employees, and communities.

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Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

Stakeholders like partners and especially employees wield enormous reputational. More recently, a group called Amazon Employees for Climate Justice publicly urged the company to commit to getting its electricity from renewable sources. Within months, Amazon pledged to reach 100% renewables by 2030.

Corporate 308
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Your audience with the public

Stephen Waddington

1 Media relations The first area of transformation to consider is where traditional media relations programmes can be modernised. I’d urge teams to breakdown media relations workflow and consider how each area can be modernised. It’s stood the test of time. #1 billion people taking part.

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Public relations in 2018

Stephen Waddington

The quarterly data published by social media platforms tells the story. By 2030 everyone on the planet will be connected. Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Its data shows clear return on investment in investment in social media. . #15

Publicity 164