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2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105
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Your audience with the public

Stephen Waddington

2 Influencer relations Media relations is a form of influencer relations whereby we persuade journalists to write favourable articles about our clients and organisations. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe. billion people taking part.

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Future of PR: 2020 edition

Stephen Waddington

It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing. In senior roles media relations and campaigns are equal second (48%).