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2024’s Top 5 PR Trends: What to Watch

Newsfile

Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. ROI: Financial return compared to PR costs. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust.

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Your audience with the public

Stephen Waddington

The challenge, as with any business transformation is tackling organisational changes while limiting the impact in terms of organisational or financial performance. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service.

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Future of PR: 2020 edition

Stephen Waddington

Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.” It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. billion in 2019.