2030 Brand Customer Service Reputation 
Newsfile
JANUARY 30, 2024
Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. The statistics are in and according to Wyzowl, 89% of people have been convinced to buy a product or service by watching a video in 2023. and Salesforce.
Stephen Waddington
FEBRUARY 12, 2019
The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.
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