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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. See our blog for more details.).

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What’s trending in tech right now?

PR in High Definition

Volvo announced plans to sell only electric cars by 2030 , while Volkswagen says it will sell 1m electric or hybrid cars this year, a huge target that further shows the acceleration of sustainability initiatives among brands.

Trends 96
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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

What is being taught in MBA and executive education courses about the difference between brand, reputation, and the measurement of relationships with stakeholders? What would be the “global warming” and “global financial crisis” equivalent problem that PR should focus on until 2030, and from there to 2050?

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. In 2030 everyone is expected to have internet access.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Backlinko projects that the podcast industry will climb 27% to $30.03bn in 2024 and is expected to reach $131.13bn by 2030. and Salesforce.

Trends 105
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Your audience with the public

Stephen Waddington

The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Savvy brands are creating their own newsroom environments, creating content often in partnership with traditional media publishers, and publishing it via paid, earned, owned and social media channels.