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2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Foster a company culture that prioritizes customer satisfaction.

Trends 105
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Just Divided over Nike's New Ad

Mindful Marketing

” Marking the 30th anniversary of the company’s iconic “Just Do It” campaign, Nike’s new ad uses narration from NFL-quarterback-turned-activist Colin Kaepernick, who also appears briefly in the spot to urge viewers to, among other things, “Believe in something, even if it means sacrificing everything.”

Sports 50