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2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. and Salesforce.

Trends 105
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

billion by the year 2028 —a more than sevenfold jump from just $15.8 Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. billion in 2021.