2028 Company Creativity Crisis Communications 
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. and Salesforce.
Landis PR
DECEMBER 4, 2023
billion by the year 2028 —a more than sevenfold jump from just $15.8 Machine vs. Man: Does AI Efficiency Trump Human Creativity? Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency. billion in 2021.
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