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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Within the PR space, both perspectives are in play.

Survey 87
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Instagram Is the Rihanna of Social Networks

Cision

Here’s a communications quandry: who is the better messenger? Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space.

Instagram 120