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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Also scoring well as budgetary allocations were content creation, media monitoring and paid media. Spending on media monitoring, content creation and media databases is expected to decrease.

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Instagram Is the Rihanna of Social Networks

Cision

Instagram looked like a niche social media platform with limited appeal. It was the Charlie XCX of social media platforms. But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Click here for your free guide to using social media correspondents!

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