Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession
PRSay
APRIL 5, 2023
My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Excluding staffing costs, the top-three results were social media tools, media databases and media placements. Within the PR space, both perspectives are in play.
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