article thumbnail

Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

Report 109
article thumbnail

General Motors – Going Electric, Going for Broke?

Mindful Marketing

Both of these short-circuits likely contributed to projections that EVs would account for just “ 5 percent of the automaker’s total production by 2026.” It’s reasonable to ask these kinds of questions about the authenticity of GM’s promise and the acumen of its long-term strategy.

Energy 87
article thumbnail

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Cutting to the chase: We need strategies to break-through and get the media’s attention. This ratio has doubled in the last 10 years. This will continue.