ImPRessions - Crenshaw Communications
JUNE 20, 2023
They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.
Stephen Waddington
JUNE 5, 2017
1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 It’s a form of community management that drives almost seven times the engagement of branded content. #9 I’ve worked my way through the 355 page report.
Stephen Waddington
JULY 10, 2017
Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. Organisations seek to bring people together in a community around a purpose. It’s fuelled by developing markets, notably India.
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