PRSay

APRIL 5, 2023

What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87

Survey Measurement Employee Retail 87

Presspage

FEBRUARY 8, 2024

This is also a great way for companies to position themselves as leaders in sustainability, social impact, and robust governance, aspects that could ultimately form the basis of a responsible brand narrative. The US is not far behind, with mandatory green disclosures by 2026.

Report 109

Report Government Financial Trends 109

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026.

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. It’s an issue that is radically changing internal and external communications.

Telecommunications 112

Telecommunications Handbook Transportation Community 112