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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? My sense is that the PR profession, which needs to uphold high standards for brandscommunications tactics, will take a cautious approach to AI. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73
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Effective PR Tips for Cannabis Brands

5W PR

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88
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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Organisations are people.