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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

What will the PR profession look like between now and the year 2026? Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.

Survey 87
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#FuturePRoof podcast: strawberry picking

Stephen Waddington

FuturePRoof conversation at #PRfest about the value of public relations. The latest phase of the project seeks out insight on the value of public relations when implemented as a strategic management discipline. In each case public relations is represented at the highest level internally. Here’s what you’ll learn.

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Effective PR Tips for Cannabis Brands

5W PR

With traditional public relations strategies and campaigns, one of the most important metrics for success is brand awareness. Finally, when companies are trying to create content for their public relations efforts, it’s important to ensure that those topics are going to be relevant to the business itself. Media Relations.

Brand 88
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, publications like Harvard Business Review are so much tougher to get into than just a few years ago. This ratio has doubled in the last 10 years. How do we do that?