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Trends & Strategies To Take Into 2024

Konnect Agency

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98
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What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

However, given the sheer volume of companies that see the opportunity in “revolutionizing” finance, shadow banking continues to grow the competitive landscape to a size where any one brand has minimal chance of breaking through. Consider in-app advertising to fintech/finserv related sites. Take small business lending, for example.

Banking 79
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Personal Versus Private in PR and Social Media

Cision

According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.