Sword and the Script

DECEMBER 20, 2022

“PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Rather, AI will be used to create a lot of filler and SEO bait. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) David Berkowitz , Founder, Serial Marketers. PR has a bigger role in content. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. 74% of PR pros report an increase in work quality when using AI. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look.

Digital PR 62

Digital PR Tools Google Pitching 62