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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Client companies will continue to maintain tight cost control over discretionary spend, however, technology advancements will allow agencies to maintain margins.

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23 Digital PR Examples and Strategys That Work Today

Buzzstream

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. How to pitch: This topic allows ResumeBuilder to pitch to general technology-focused sites, small business sites, and the HR/job-seeker market, which is right in their wheelhouse. But keyword-driven content is just the tip of the iceberg.

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Casting the future: Our predictions and trends for 2024

NewsWhip

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch.

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