2023 Agency International Web 
Sword and the Script
DECEMBER 20, 2022
There are so many thoughtful contributions – from people working on both the in-house and agency sides. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) AI-written content adds more noise. “PR
Newsfile
FEBRUARY 27, 2024
These global giants have immense reach and help propel your press release onto the international stage. As a global news agency, it operates in more than 235 locations across 94 countries. billion in revenue in fiscal 2023. According to an analyst, Apple News+ may have amassed a total of 19 million paid subscribers in 2023.
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Sword and the Script
DECEMBER 26, 2023
This year, we saw in-house teams get downsized and agency budgets get reduced. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.
Sword and the Script
DECEMBER 28, 2022
It’ll be interesting to see if this remains true in 2023. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Why clients hire agencies, consultants and freelancers: an extra pair of hands. Annual spending on PR software grew 14.7%
Buzzstream
JUNE 5, 2024
Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. To create these posts, you can gather statistics from the web (most people do this) or utilize your proprietary data (which is much more effective in the long run). More on this in a bit.)
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