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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The quality of queries changed too as the web evolved. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates.

Reddit 176
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Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum]

Sword and the Script

as per 14 September 2022, the day immediately preceding announcement of the strategic review.” “The Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Q3 2022 total revenue grew year-over-year 6.6%

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PE Firm Buys 3 PR Tech Vendors and Combines Them into One [PR Tech Sum]

Sword and the Script

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia. The deal will close in Q1 2022.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. Additional duties.