Remove 2022 Remove Creativity Remove Ethics Remove Privacy
article thumbnail

In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

Ethics 116
article thumbnail

AI adoption in public relations limited, so far

Wadds Inc.

AI went mainstream following the launch of ChatGPT in November 2022. Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141
article thumbnail

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. Meltwater announced a “review of strategic alternatives” in September of 2022.

Software 123
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. . Relentless focus on the customer .

Marketing 190
article thumbnail

Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 124
article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. ” ~ Prof. Maya Chakravarti V, PR Practitioner & Educationist, IKON PR 33.

Writing 194