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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Message: Creating relevance & connectivity for our clients in the cultural conversation.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

What began as a health crisis has now turned into an economic one. percent contraction in global GDP in 2020 due to the pandemic. As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. World Bank forecasts a 5.2 billion in 2019 to USD 22.3 billion by 2024.

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PR Pros: What to Expect in Q4

Critical Mention

As we enter the final quarter of 2020, now is the best time to make sure that your organization is as prepared as possible for the months ahead. If 2020 taught us anything, it is that no matter how much you plan for something, sometimes the unexpected happens. Here are a few things to keep in mind as we head into the next few months.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Having access to real-time media monitoring allows EKA to provide clients with instant news. ” What are Your Favorite PR Trends?

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Naming a Chief Technology Officer comes at a pivotal time for Critical Mention, as the company plans to follow the release of the Media Contact Database with several other exciting feature releases during the second half of 2020 and early 2021. Customer support is available 24/7/365. .

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Print media is the most trusted source of news in the world at 58% (vs. While overall trust in the media reached its lowest depth in 2020, it is now rebounding. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

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