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Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

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12 of the Best Marketing Podcasts that Will Up Your Game in 2020

PR 20/20

Entering 2020, there were 800,000 active podcasts. Where to start: 224: 8 Big Content Marketing Predictions for 2020. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Based on the title of this post, you know how: Podcasts.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. And I spent a few years as a solo practitioner before opening this current consulting business, of all times, in March of 2020. It goes to help pay for the advertising, everybody chips in. It’s just like no other.

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#18: The future of storytelling in healthcare communications

NewsWhip

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. For the most part, they weren’t in their cars, they weren’t listening to the radio.