Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The Annenberg survey listed data privacy, health care and diversity as social issues. In addition, not all social issues are political.

Technology 131

Technology Study Communications Survey 131

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. My second prediction: Short.

Social Media 93

Social Media Marketing Media Creativity 93

The Hoffman Agency

MARCH 11, 2019

In a similar fashion, even with the regulation coming into force on May 25 th , 2018, 12 months ago many people were still largely unaware of the potential impact on their businesses, and how they needed to effectively prepare for GDPR. It’s also useful and interesting to read its data privacy notice for journalists and influencers.

Data 28

Data Agency Industry Privacy 28