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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

based firm that specializes in crisis management and health care communications. George, who was PRSA’s Educator of the Year in 2017, pointed out that before health-care-related press releases are sent out, “they are put through internal approval channels with content experts that scrutinize and correct” the texts.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The core algorithm linked to quality appeared around March 8, 2017. This tactic worked until Google’s Fred update arrived. Google Fact Check.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

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Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

Keep in mind that a crisis is not the first time you want to talk with the media. Build relationships with your local or industry media, as well as vertical industries relevant to your credit union, such as real estate or business publications. Improvements were made: The credit union did not stay status quo.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The core algorithm linked to quality appeared around March 8, 2017. This tactic worked until Google’s Fred update arrived. Google Fact Check.

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10 Crisis Communication Tips Every Business Needs

Prohibition

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Crisis communication is something that all businesses should be prepared for.