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Empathizing with Consumers

5W PR

As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. Each participant gave a video tour of their yards on their phones, and stated what they liked and didn’t like about particular products. Flaunt Flaws.

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What is the purpose of Influencer Marketing?

wiredPRworks

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger.

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PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

What advice would you give to the 25-year-old who’s considering starting his or her own shop in 2017? Let’s switch gears for a moment and talk about recruiting. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. Congratulations!

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9 Predictions for 2018

HMA Public Relations

We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. Andrew: Welcome to the eCommerceFuel podcast, the show dedicated to helping high six and seven figure entrepreneurs build amazing online companies and incredible lives. We lost about four grand in receivables.

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