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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

TikTok originally launched in 2016, but the skyrocket to popularity came during the onset of the global pandemic in 2020, when people around the world found themselves with considerably more downtime. Influencer Marketing Agency Breakdown of Video Content Evolution.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. Southwest Airlines’ soft landing.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. What’s more, media credibility has actually increased over 2016. New CEO Dara Khosrowshahi was quickly beset with a fresh crisis, though, when news came out that Uber covered up a 2016 hack.

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How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Viral content occurs when the right content is shared at the right time by the right people.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

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Content Marketing Is So Last Year

Flatiron Communications

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Peter Himler (@PeterHimler) January 13, 2016. Apple’s Tim Cook with CBS News’ Charlie Rose on “60 Minutes”.