article thumbnail

PR in 2015: The Trouble with Authenticity

Mark My Words

2016 will be about responsibility. I’m sure there are 11 amazing things that you can list about this investigation, but number one would have to be the ambition of reaching the wider consumer base that print can no longer command. In 2016 we will likely see traditional journalism recede even further from original investigation.

article thumbnail

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 6a) June 6, 2016: DOJ Rules on PR Newswire.