PR in 2015: The Trouble with Authenticity
Mark My Words
DECEMBER 29, 2015
For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. 2016 will be about responsibility. In 2016 we will likely see traditional journalism recede even further from original investigation. PR can’t polish a turd. An authentic c**k-up is still a c**k up.
Let's personalize your content