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PR in 2015: The Trouble with Authenticity

Mark My Words

For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. 2016 will be about responsibility. In 2016 we will likely see traditional journalism recede even further from original investigation. PR can’t polish a turd. An authentic c**k-up is still a c**k up.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 6a) June 6, 2016: DOJ Rules on PR Newswire.