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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media.

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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

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