ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. In 2016, the average ransom demand was $679 (up from $294 in 2015). Popular Science called medical devices the biggest cyberattack threat of 2016. Infecting your technology with ransomware is among the foulest things a hacker can do.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Shift Communications

JANUARY 12, 2016

With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. A while back we explained the PEST framework for understanding competitive threats. What political changes could threaten your business? Technology.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Since 2013, the majority of Americans now support legalizing marijuana. Yet, marijuana is still classified by the U.S.

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Company Newspapers Transportation Measurement 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. That’s precisely 2.34

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Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful.

How To 48

How To Media Print Real Estate 48

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. GRI G4 is designed to be universally applicable to all organizations of all types and sectors, large and small, across the world.”.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

DECEMBER 5, 2017

PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. That’s precisely 2.34

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

JANUARY 12, 2017

As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. Read Time: 2 minutes.

Social Media 70

Social Media Pharmaceuticals Company Media 70

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. swim team star Ryan Lochte was a loser when it came to his behavior at the 2016 Olympics. Heather Bresch, CEO of pharmaceutical company Mylan, became the poster child for industry greed in 2016. Lochte loses luster.

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Banking Pharmaceuticals Crisis Management Journalism 202