Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

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Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

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Sword and the Script

DECEMBER 15, 2020

Rethinking internal and external comms. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? December 2015: One Bold Content Marketing Prediction for 2016.

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MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Slack Chat Groups - Is your company on the new internal collaboration tool Slack?

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