2016, B2C and Data-Driven PR - Public Relations Today

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing

Marketing Content Marketing Social Media Employee

PR and the Google Customer Journey to Online Purchase

Shift Communications

MARCH 7, 2016

We’ve tested our model against many different companies and industries, from B2C consumer goods to IT security firms. With a B2C SaaS client, our model helped plan their budget for the year based on performance metrics using analytics data and marketing automation data.

Google

Google B2C Analytics Data

20 PR and Marketing Predictions for 2022

PR and the Google Customer Journey to Online Purchase

Stay Connected