2016 B2C Data-Driven PR Social Media 
Sword and the Script
DECEMBER 21, 2021
The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.
Shift Communications
MARCH 7, 2016
We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results. Discover the sequence your customers take to purchase.
Expert insights. Personalized for you.
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