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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

1 An Internet connected world by 2026. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. #2 The rise of ad blocking was the story of Meeker’s 2016 report. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Publicity 122
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Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. This ratio has doubled in the last 10 years.

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General Motors – Going Electric, Going for Broke?

Mindful Marketing

In 2016, Bloomberg estimated that GM lost $9,000 on every all-electric Chevrolet Bolt it sold, and in 2019, the company halted production of its Chevrolet Volt hybrid car. Both of these short-circuits likely contributed to projections that EVs would account for just “ 5 percent of the automaker’s total production by 2026.”

Energy 87