PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). (Source: A PR View of Media Bias [Survey Data] ).

Survey 178

Survey Marketing B2B Study 178

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Landis PR

MARCH 13, 2023

The New York Times wrote, “what’s scary is how Howard’s rage taps into an age of anger and confusion — the mid-1970s in the show, but also of 2018. The dissonance between Andy’s ethical principles and the need to conform to the cutthroat fashion world is a common experience among journalists in their day-to-day lives.

Journalism 52

Journalism Film Ethics Television 52

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96