Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]
Sword and the Script
NOVEMBER 9, 2021
PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The report says journalism email open rates dropped 8% from 36% to 28%. Content picks.
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