Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the Fall of 2015. Tell us a bit about your agency. How did you decide on a career in marketing/advertising? By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

MaccaPR

NOVEMBER 18, 2020

As president of the Maccabee agency for 24 years, I’ve been motivated by a different sort of advisor – Penn & Teller, David Blaine, David Copperfield and Harry Houdini (pictured right). To learn more about focusing your brand, check out an exquisite book, Take A Stand For Your Brand. magicians, illusionists, and conjurors.

Marketing 62

Marketing Agency Video Brand 62

PR 20/20

JUNE 7, 2018

But marketers are still largely in the dark about AI’s implications. We wanted to start a conversation in the industry about this. We're not seeing a lot of people talking about the very real potential economic disruption here. Marketers need to start thinking about how their content gets found in the age of AI.

Marketing 41

Marketing System Technology Google 41

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. I could predict less importance on social media significance and higher confusion about AI; however, they take a back seat to the current political climate that has segued into marketing.

Social Media 98

Social Media Marketing Media Creativity 98

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas. Bestselling book author, cancel culture researcher.

Reputation 52

Reputation Advertising Advertising Crisis 52

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48