The Proactive Report

DECEMBER 16, 2014

Content marketing isn’t a new idea for PR. Corporate magazines, thought pieces, by-lined articles for executives, sponsored radio shows – we’ve done it all. What does that mean for PR pros? And suddenly Digital PR is in demand. Digital PR is now a vital part of the marketing mix.

Digital PR 154

Digital PR Google SEO Content Marketing 154

The Proactive Report

MAY 2, 2015

The percentage listening in 2015 was up two points over 2014 levels (15%). In 2014 three different companies spun off more than 100 newspaper properties, in large part so that their still-robust broadcast or digital divisions would not be affected by the newspaper industry’s continuing financial woes. Key trends.

Report 100

Report Mobile Newspapers Media 100

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

The Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. For daily updates on PR and tech trends follow me on Twitter. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201