ImPRessions - Crenshaw Communications
JULY 6, 2016
billion in 2014. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.
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Stuart Bruce
SEPTEMBER 14, 2015
Half of agency people require more education/insight around SEO (50%). blogger) outreach/engagement has seen growth of 11% over the past two years – from 41% in 2013, to 50% in 2014, and to 52% in 2015. Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015.
Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.
Sword and the Script
DECEMBER 20, 2022
Rather, AI will be used to create a lot of filler and SEO bait. Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC.
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