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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. 1 Do Things that Don’t Scale. Ritz-Carlton. 2012, May 17).

Strategy 52
Strategy Customer Service Airlines Hotels 52
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million.

Reputation 130
Reputation Viral Employee Customer Service 130
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