Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. But apparently that doesn’t play well on television.

Ethics 78

Ethics Publicity Guidelines Government 78

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. The line between UGC and branded content has gotten blurry.

YouTube 111

YouTube Instagram Ethics Film 111

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Facebook will be used more as a mass marketing tool, like a television station. 15) Ethics in PR revisited.

Social Media 91

Social Media Marketing Media Creativity 91