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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

The first was our Top 50 Most Overused Words in Press Releases for 2013. The third spike is from our Facebook Page Cost Calculator. The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes.

Analytics 155
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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

years working on the technology PR team. Toward the end of 2013, I realized that I wanted to grow in a different direction. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. I’m talking Promoted Tweets, Sponsored Facebook Content, Sponsored LinkedIn content, etc.

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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Data was collected using Sysomos and is set to the Eastern Time Zone (UTC -5). In terms of timing, 9 a.m.

Data 60
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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Data was collected using Sysomos and is set to the Eastern Time Zone (UTC -5). In terms of timing, 9 a.m.

Data 60
article thumbnail

The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Data was collected using Sysomos and is set to the Eastern Time Zone (UTC -5). In terms of timing, 9 a.m.

Data 60