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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. 2014: ZIPR Mobile PR Spokesperson App.

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SHIFT Archives: The Best of Q4 2015

Shift Communications

Ah, the question on every PR pro’s mind. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. Need help showcasing your PR program’s value for the coming year? Marketing Coordinator. What publishing time gives a press release the maximum visibility? Savannah Whitman.

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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60
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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60
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The State of the Press Release in 2015

Shift Communications

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Keep an eye out for my next post, which dives into how your brand can achieve outlier status with its news.

Data 60
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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Toward the end of 2013, I realized that I wanted to grow in a different direction. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech.