Shift Communications

FEBRUARY 26, 2020

Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. AVENIR GLOBAL brands include AXON, Cherry, Hanover, Madano, NATIONAL, Padilla and SHIFT. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. The importance of elephant-whispering. Here are a few: • Be authentic. Black Pride.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

AUGUST 18, 2020

LinkedIn acquired SlideShare in 2012. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information? There is a bias towards painting a brand in a positive light.” Positive light.

Ethics 102

Ethics Communications Survey Public Affairs 102

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Oppe begins with branding and helps students craft their personal narrative. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. So it’s been particularly fascinating to watch her navigate that–particularly at Polaris where she started as an interactive marketing communications manager in 2012 and is now a VP! Where is she now? Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. Working on the Vikings stadium solution also piqued my interest in public affairs… never say never.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Mindful Marketing

SEPTEMBER 8, 2018

The two-minute “Dream Crazy” ad is a well-produced spot that features footage of inspiring amateur athletes, as well as a couple of the brand’s superstar spokespeople. billion it reportedly invested for similar exclusivity in 2012. Talk about biting the hand that feeds you.

Sports 50

Sports Ethics Public Affairs Analysis 50